The Edible Jewels of Ginza: How Benzaiten Reimagined the Fruit Mochi for the Modern Era

Updating Tradition at GINZA SIX

In the heart of Tokyo’s premier luxury district, inside the iconic GINZA SIX, one shop is taking a centuries-old tradition and giving it a fresh, stylish makeover. Kakuozan Fruit Daifuku Benzaiten is widely credited with sparking the modern fruit mochi trend in Japan, turning a simple snack into what many call “Edible Jewels.”

👩🏻 Ya’s Vibe Check: The shop feels like a high-end boutique! Within the luxury of GINZA SIX, this spot stands out for its minimalist and sophisticated “New Japan” vibe.

The Ritual: The Signature “Mochi-Kiri” String

The most distinctive part of the Benzaiten experience isn’t just eating—it’s the process. Every order comes with a specialized cutting string. Because the fruit is so fresh and the layers so delicate, a knife would crush the texture. By wrapping the string around the mochi and pulling it tight, you reveal a perfect, vibrant cross-section.

🧔🏻‍♂️ Paa’s Logic: The ultra-thin layer of Shiro-an (white bean paste) acts as a moisture barrier, preventing the fruit’s juice from making the rice cake soggy while providing just enough sweetness to amplify the fruit’s natural flavor. It’s a masterpiece of structural food engineering.

The Seasonal Stars: Mandarin & Strawberry

Unshu Mandarin (Mikan): A massive, whole citrus encased in mochi. When cut, it’s a “juice bomb” that provides an explosion of refreshing flavor.

    Tochi-aika Strawberry: A premium Japanese variety. Its sharp acidity cuts through the smooth bean paste, creating a sophisticated and balanced flavor profile.

    👩🏻 Ya’s Vibe Check: Look at that mandarin cross-section! It really is an edible jewel. The strawberry is also incredibly photogenic. It’s the ultimate “Instagrammable” moment, so make sure to take a video when you pull the string!

    A Natural, Gluten-Free Indulgence

    For the health-conscious traveler, Benzaiten is a revelation. Using only high-quality rice flour, beet sugar, and fresh fruit, these treats are naturally Gluten-Free and Vegan-friendly. It is the perfect “Gateway Daifuku” for those who want a lighter, fruit-focused take on traditional Japanese confectionery.

      Scroll to Top